Hey, I’m Erin

A woman with dark hair, wearing a maroon cardigan, blue jeans, and brown shoes, stands leaning against a wall with a white background in a room with gray flooring.

I've spent my career across a lot of different industries and business sizes, and founder-led businesses are where I do my best work. I'm drawn to the operational work that keep everything moving, leading teams, building structure, and working out what a business needs next. Some people would call it a chief of staff role. I just call it the work I love.

My most recent in-house role was as General Manager of Sage x Clare, a founder-led homewares brand where I was brought in to help the business grow up operationally, without losing its identity. Before that, my career spanned people leadership, operations, and organisational design across businesses at very different stages of growth.

I'm not an outside expert with a prescription. I've sat in the chair, and I know what it feels like to hold a business together while trying to move it forward at the same time.

I've worked across operations, people and culture, organisational design, leadership and systems, so I tend to see the whole picture rather than one piece of it.

The businesses I work with are usually growing faster than their foundations can handle. They're not corporates with layers of process already worked out, they're businesses still figuring themselves out, and where the structure needs to catch up with the ambition.

The growth part is what I love most. The moment a business needs to start operating differently, that's where I want to be. In the room with the team, working through it, building something that supports the momentum of the business.

I'm curious by nature - about businesses, about people, about how things work and how they could work better. I ask a lot of questions, I care a lot about getting it right and I bring enough organisation for both of us, which founders in growth mode tend to find pretty useful.

Outside of work I'm fuelled by good coffee (my husband roasts it, so the bar is high), traveling to new places (so many beautiful places in this world to explore), and my Labrador Matilda (who has very strong opinions about the work day). I value authenticity, growth, and accountability in the businesses I work with, and in myself.

The founders I connect with most are naturally curious and open to doing things differently. They understand that building a great business means being willing to evolve it.

If that sounds like you, I'd love to chat.